CHALLENGE
The Archdiocese of Veszprém commissioned our agency to make the renewal of the Castle District known nationwide and to bring its architectural treasures and monuments closer to the public.
SOLUTION
Through intensive social media presence and consistent press communication, we introduced a broad audience to the professional challenges and steps of the renewal, as well as the hidden values and fascinating features of the baroque buildings. On social media platforms, we shared videos, photo galleries, and content on architecture, heritage, and history, along with expert interviews, to showcase the site and its transformation. To serve as authentic ambassadors, we involved musicians and actors connected to Veszprém—such as Attila Dolhai, Ramóna Lékai-Kiss, and Tamás and Csaba Vastag—and supported the promotion of the client’s guided “helmet tours.”
RESULT
In 2023 and 2024, our content generated tens of millions of impressions on Facebook, while our PR campaign successfully ensured that the renewal of the Veszprém Castle District and its milestones were regularly covered by the Hungarian media landscape, including the most-read news portals and specialized tourism outlets.
With this PR campaign, in June 2024 we received the Bronze Prize at the PR Excellence Hungary Award.
Contributors: Nóra Vörös, Dóra Horváth, Emese Gazda, Fruzsina Helmeczi-Szabó