CHALLANGE
Budamount Film entrusted our agency with the press and social media communication of the documentary. Although House of Hungary was primarily intended for an international audience, it soon became clear that the first step was to spark interest among Hungarian viewers—since building domestic visibility would also strongly support international distribution.
SOLUTION
This was not our first collaboration with Budamount Film: our team had previously created the company’s visual identity and intro video, designed and developed their website, and contributed to the communication campaign for an earlier film.
For House of Hungary, we began generating attention during the filming stage. We organized a press breakfast with actress Ema Horvath and the filmmakers, held in the vicinity of the Parliament at Kossuth Square. After the event, journalists were invited to tour the impressive halls of the Parliament, which quickly resulted in a number of colorful and engaging articles and reports.
The documentary premiered in the summer of 2024 inside the Parliament, followed a few days later by a screening at MOZ.GO Hungarian Motion Picture Festival. We invited interested journalists to these events, arranged interviews for the creators, and highlighted the premiere with press materials and striking behind-the-scenes photos. On Facebook and Instagram, we ran active bilingual (Hungarian and English) communication: sharing film clips, archival photos, and behind-the-scenes content. A targeted campaign promoted the trailer, and just before the premiere we launched a giveaway. The television premiere was supported with fresh press releases featuring the most compelling highlights of the film, along with interview placements.
RESULT
Nearly 200 media appearances were generated around the filming, premiere, and TV broadcast of House of Hungary. Coverage appeared in leading outlets such as Index, 24.hu, Magyar Nemzet, and Mandiner, as well as in popular tabloids, tourism, culture, film, and architecture platforms. On Facebook and Instagram, the campaign reached more than 100,000 users during the promotion period, while the trailer was viewed over 200,000 times.