CHALLENGE
Innobyte asked us to design a versatile visual identity that both the company’s leadership and employees could genuinely identify with. Our scope of work also included the development of the company’s website and the rethinking of the interior spaces of their office on Bartók Béla Road in Budapest.
SOLUTION
As a first step in our collaboration, our team created Innobyte’s new visual identity, inspired by the visual language of software development and coding. These elements were applied consistently across the company’s new website, corporate presentation materials, and the interior design of their office spaces.
Together with the client, we aimed to create spaces in the Bartók Béla Road office that feel clever, simple, and approachable. The flexibility of the figurative elements defining the visual identity provided creative freedom, which was also reflected spatially: using familiar syntactic symbols from coding, we designed a wall installation depicting a world map, complemented by solid squares, rectangular prisms, and surface patterns woven from intersecting geometric forms.
RESULT
The collaboration resulted in a visual identity that Innobyte can truly use flexibly thanks to its modular design—whether for office branding or other materials presenting the software company’s values and strengths. The redesigned office features a clean visual language and bright, open spaces that convey lightness, clarity, and openness, while providing a comfortable and inspiring working environment for employees.