SOLUTION
Our primary goal was to maintain a consistent media presence through proactive, positive communication, thereby strengthening the company’s reputation. In 2024, we promoted several of their events—such as Libri’s Poetry Day campaign and Bookline’s Book Swap Picnic—across various target groups through press communication, while also supporting a number of primarily commercial campaigns with PR tools.
Our agency developed the visual concept and identity for Libri Talent, the writers’ talent development program launching in 2024. We also took part in the PR and social media campaign introducing the scholarship program.
In 2025, Libri declared the Year of Reading. We worked together with our client to develop the campaign’s full set of communication elements and tools, and we continue to implement each component in close cooperation. Our collaboration remains ongoing: we currently support both their commercial promotions and communication campaigns.
Over the past two years, we have also conducted several non-representative online surveys among Libri readers—asking about influential teachers on Teachers’ Day, their favourite books in connection with the Libri Literary Prize, and the impact of reading on mental wellbeing. The survey results were later leveraged as PR tools: we highlighted key findings in press materials and interviews.
RESULT
We supported the relaunch of the Libri Literary Prize in 2024 primarily with press communication tools. Between March and December 2024, we generated a total of 240 media appearances. The strongest media interest centered around the Libri Literary Prize, Libri’s presence at the MCC Fest, and the free distribution of a János Térey volume for students. With these appearances, we reached the entire Hungarian media landscape: national, current affairs, cultural, and lifestyle outlets all regularly covered the initiatives of Libri-Bookline.