Veszprém Archdiocese Winery

SOLUTION

The first and most crucial step was naming the wines and designing the labels—elements that play a decisive role in consumer choice. For inspiration, we turned to the ceiling frescoes of the ceremonial hall of the Archiepiscopal Palace in Veszprém. We sought motifs that would connect the wine families to the Archdiocese, while avoiding obvious clichés. For this reason, we used only select details from the paintings—primarily angelic and female figures.
The new wine families were also given names reflecting their ecclesiastical ties: Vesprim Infula (referring to the bishop’s mitre), Mandorla (the halo of light surrounding saints), and 1277 (marking the first historical record of winemaking by the Archdiocese).

We also wanted to make the winery—previously almost entirely unknown—visible to a much wider audience. In our PR activities, we positioned the head winemaker from the outset as an expert and a connoisseur of Balaton wines. We produced several educational press materials on sustainable winemaking and the latest trends in wine consumption.

At other times, lighter gastronomic topics were the focus of press communication, and in the summer of 2023, we conducted a non-representative online survey on the consumption of Balaton wines. On the winery’s Facebook and Instagram pages, we placed particular emphasis on introducing the new wine families, while also regularly sharing educational content related to viticulture and winemaking.

RESULT

In 2023, a winery once known only locally entered the broader market with a distinctive identity and an attractive product range—quickly becoming a brand respected by professionals and appreciated by consumers. Thanks to systematic press communication, the winery was featured in hundreds of articles, radio, and television segments, while its social media presence reached several hundred thousand people.