{"id":1427,"date":"2025-09-13T14:57:08","date_gmt":"2025-09-13T12:57:08","guid":{"rendered":"https:\/\/saltcomm.hu\/?p=1427"},"modified":"2026-05-07T13:57:17","modified_gmt":"2026-05-07T11:57:17","slug":"erste-marc-impact-program-brand-identity-headline","status":"publish","type":"post","link":"https:\/\/www.saltcomm.hu\/en\/erste-marc-impact-program-brand-identity-headline\/","title":{"rendered":"ERSTE MARC Impact Program"},"content":{"rendered":"\t\t
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CHALLENGE<\/strong><\/p>

ERSTE\u2019s Hungarian partner, SIMPACT, asked us to create an English brand name and headline for the program\u2014one that would be accepted within the banking sector yet remain distinct from it\u2014and to present these within a standalone visual identity. Following this, our task was to manage the program\u2019s event-related social media communication and brand building.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SOLUTION<\/strong><\/p>

Using service design and design thinking methodologies\u2014including mind mapping, brainstorming, and clearly separating divergent and convergent thinking phases\u2014we developed the MARC sub-brand<\/a>. Closely tied to this is the re:Marc<\/em> event series<\/a>, which serves as a \u201ccall to action\u201d tool for the brand. The slogan \u201cMake a change, leave a mark\u201d<\/em> frames the brand\u2019s activities and opportunities, reinforcing its messages and values.<\/p>

Our team also created the full visual identity framework for the brand. A major design challenge was to ensure that the visual appearance was distinct from ERSTE\u2019s official identity, while still maintaining subtle, referential links to it. Striking and sustaining this delicate balance required our graphic designers\u2019 creativity and careful use of design tools.<\/p>

RESULT<\/strong><\/p>

Thanks to the proposed headline and brand name, the program was successfully launched and continues to appear as an independent sub-brand within the ERSTE Group\u2019s portfolio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"CHALLENGE ERSTE\u2019s Hungarian partner, SIMPACT, asked us to create an English brand name and headline for the program\u2014one that would be accepted within the banking sector yet remain distinct from it\u2014and to present these within a standalone visual identity. Following this, our task was to manage the program\u2019s event-related social media communication and brand building. SOLUTION Using service design and design thinking methodologies\u2014including mind mapping, brainstorming, and clearly separating divergent and convergent thinking phases\u2014we developed the MARC sub-brand. Closely tied to this is the re:Marc event series, which serves as a \u201ccall to action\u201d tool for the brand. The slogan \u201cMake a change, leave a mark\u201d frames the brand\u2019s activities and opportunities, reinforcing its messages and values. Our team also created the full visual identity framework for the brand. A major design challenge was to ensure that the visual appearance was distinct from ERSTE\u2019s official identity, while still maintaining subtle, referential links to it. Striking and sustaining this delicate balance required our graphic designers\u2019 creativity and careful use of design tools. RESULT Thanks to the proposed headline and brand name, the program was successfully launched and continues to appear as an independent sub-brand within the ERSTE Group\u2019s portfolio.\n [...]<\/a>","protected":false},"author":1,"featured_media":3462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,140],"tags":[103,114,109,104],"class_list":["post-1427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-2","category-social-issues","tag-copywriting","tag-facebook-en","tag-social-media-management","tag-visual-identity-design"],"yoast_head":"\nERSTE MARC Impact Program - SaltComm<\/title>\n<meta name=\"description\" content=\"We created an English brand name and headline for the program\u2014one that would be acceptable within the banking sector yet distinct from it\u2014and presented them within a standalone visual identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saltcomm.hu\/en\/erste-marc-impact-program-brand-identity-headline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ERSTE MARC Impact Program - 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