{"id":1732,"date":"2025-09-09T10:38:38","date_gmt":"2025-09-09T08:38:38","guid":{"rendered":"https:\/\/saltcomm.hu\/?p=1732"},"modified":"2026-05-07T16:04:55","modified_gmt":"2026-05-07T14:04:55","slug":"madach-theater-a-tizenotodik","status":"publish","type":"post","link":"https:\/\/www.saltcomm.hu\/en\/madach-theater-a-tizenotodik\/","title":{"rendered":"Mad\u00e1ch Theatre"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Kazinczy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CHALLENGE<\/strong><\/p>

Mad\u00e1ch Theatre<\/a> commissioned our agency to promote its new musical, A tizen\u00f6t\u00f6dik.<\/a> The world premiere took place in the spring of 2022, attracting significant press coverage at the time. Our campaign\u2019s aim was to raise awareness of the October performances. From the very beginning, however, we also felt a responsibility to help shape the cultural memory surrounding the play\u2019s protagonist, Lajos Kazinczy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SOLUTION<\/strong><\/p>

In the introductory phase of the campaign, we focused attention on Lajos Kazinczy through thematic press materials and organized interviews. To showcase the visual and musical world of the production, we created a music video<\/a>: one of the songs, performed by Rich\u00e1rd Borb\u00e9ly in the role of Kazinczy, was released on Mad\u00e1ch Theatre\u2019s social media channels in early September. Around the same time, we launched the Instagram account @kazincy_lajos_hivatalos<\/a>, targeting primarily 14\u201318-year-olds with edutainment-style content and unique graphic solutions.<\/p>

The image campaign for A tizen\u00f6t\u00f6dik <\/em>culminated in a public press event linked to the Memorial Day of the Martyrs of Arad. At the Fiumei Road Cemetery, the public was invited to join a special historical walk, followed by performances of three songs from the musical by Mad\u00e1ch Theatre artists. Finally, a new memorial dedicated to Lajos Kazinczy was unveiled.<\/p>

RESULT<\/strong><\/p>

Over the course of three months, the campaign brought news of Mad\u00e1ch Theatre\u2019s new musical to a significant portion of both Hungarian and cross-border audiences. The dedicated Instagram page for Lajos Kazinczy alone reached more than 130,000 people. Perhaps most importantly, thanks to the cooperation between Mad\u00e1ch Theatre and the National Heritage Institute<\/a>, supported by our professional expertise, Lajos Kazinczy was finally honored with a worthy memorial in the Fiumei Road Cemetery.<\/p>

With the campaign created for Mad\u00e1ch Theatre, we won the Gold Award at the 2023 PR Excellence Hungary Awards<\/a>. Creators: D\u00f3ra \u00c1brah\u00e1m-Horv\u00e1th, Zita Hella Varga, Szilvia T\u00f3th, Emese Gazda, Nikolett Balassa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"CHALLENGE Mad\u00e1ch Theatre commissioned our agency to promote its new musical, A tizen\u00f6t\u00f6dik. The world premiere took place in the spring of 2022, attracting significant press coverage at the time. Our campaign\u2019s aim was to raise awareness of the October performances. From the very beginning, however, we also felt a responsibility to help shape the cultural memory surrounding the play\u2019s protagonist, Lajos Kazinczy. SOLUTION In the introductory phase of the campaign, we focused attention on Lajos Kazinczy through thematic press materials and organized interviews. To showcase the visual and musical world of the production, we created a music video: one of the songs, performed by Rich\u00e1rd Borb\u00e9ly in the role of Kazinczy, was released on Mad\u00e1ch Theatre\u2019s social media channels in early September. Around the same time, we launched the Instagram account @kazincy_lajos_hivatalos, targeting primarily 14\u201318-year-olds with edutainment-style content and unique graphic solutions. The image campaign for A tizen\u00f6t\u00f6dik culminated in a public press event linked to the Memorial Day of the Martyrs of Arad. At the Fiumei Road Cemetery, the public was invited to join a special historical walk, followed by performances of three songs from the musical by Mad\u00e1ch Theatre artists. Finally, a new memorial dedicated to Lajos Kazinczy was unveiled. RESULT Over the course of three months, the campaign brought news of Mad\u00e1ch Theatre\u2019s new musical to a significant portion of both Hungarian and cross-border audiences. The dedicated Instagram page for Lajos Kazinczy alone reached more than 130,000 people. Perhaps most importantly, thanks to the cooperation between Mad\u00e1ch Theatre and the National Heritage Institute, supported by our professional expertise, Lajos Kazinczy was finally honored with a worthy memorial in the Fiumei Road Cemetery. With the campaign created for Mad\u00e1ch Theatre, we won the Gold Award at the 2023 PR Excellence Hungary Awards. Creators: D\u00f3ra \u00c1brah\u00e1m-Horv\u00e1th, Zita Hella Varga, Szilvia T\u00f3th, Emese Gazda, Nikolett Balassa.\n [...]<\/a>","protected":false},"author":4,"featured_media":3539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,96,97,89,4],"tags":[111,115,116,118,180,99,100,117,109],"class_list":["post-1732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-2","category-culture","category-design-2","category-pr-2","category-social-media","tag-ad-management","tag-communication-consulting","tag-illustration","tag-instagram-en","tag-kozossegimedia-menedzsment","tag-press-communication","tag-press-event","tag-public-affairs-en","tag-social-media-management"],"yoast_head":"\nMad\u00e1ch Theatre - SaltComm<\/title>\n<meta name=\"description\" content=\"We promoted Mad\u00e1ch Theater's new musical, A tizen\u00f6t\u00f6dik, using press communications and special social media solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saltcomm.hu\/en\/madach-theater-a-tizenotodik\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mad\u00e1ch Theatre - 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