{"id":1757,"date":"2025-09-12T09:12:25","date_gmt":"2025-09-12T07:12:25","guid":{"rendered":"https:\/\/saltcomm.hu\/?p=1757"},"modified":"2026-04-13T14:20:07","modified_gmt":"2026-04-13T12:20:07","slug":"budapesti-corvinus-egyetem","status":"publish","type":"post","link":"https:\/\/www.saltcomm.hu\/en\/budapesti-corvinus-egyetem\/","title":{"rendered":"Corvinus University of Budapest"},"content":{"rendered":"\t\t
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CHALLENGE<\/strong><\/p>

Corvinus University of Budapest<\/a> was the first higher education institution in Hungary to undergo a governance model change. Alongside the transition to a foundation model, the university redefined its own strategic goals. Our agency was asked to support the communication of these organizational changes, design a new visual identity, and produce video content to promote its programs and the new campus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SOLUTION<\/strong><\/p>

In addition to supporting the communication of the governance transition, our main task was to create a new visual identity. This process was preceded by in-depth research, including benchmarking, brand spirit analysis, a high school survey, and in-depth interviews with university stakeholders. Based on these insights, we developed the brand persona, which then guided the design process.<\/p>

The collaboration continued with a video series promoting the university\u2019s admission campaign, focusing on selected bachelor\u2019s, master\u2019s, and postgraduate programs<\/a>. We also documented the renewal of the university\u2019s Gell\u00e9rt Campus<\/a> on camera\u2014not only the reconstruction process and design concept, but also the functions of the completed building.<\/p>

RESULT<\/strong><\/p>

The new Corvinus identity reflects the university\u2019s values in its color palette, shapes, and typography, and works effectively across both online and print platforms, in formal as well as informal communication. Our program videos and the film on the Gell\u00e9rt Campus have been successfully used by the university on its social media channels.<\/p>

With the visual identity created for Corvinus University of Budapest, we won the Grand Prize in the Visual Communication category of the Hungarian Design Award<\/a> in autumn 2021, and received a Gold distinction in the Large Identity category at the 2021 RGB competition<\/a>. Creators: Istv\u00e1n Nagy, Botond Burus, M\u00e1t\u00e9 Serflek, B\u00e9la L\u00e9g\u00e1r, L\u0151rinc Balogh.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"CHALLENGE Corvinus University of Budapest was the first higher education institution in Hungary to undergo a governance model change. Alongside the transition to a foundation model, the university redefined its own strategic goals. Our agency was asked to support the communication of these organizational changes, design a new visual identity, and produce video content to promote its programs and the new campus. SOLUTION In addition to supporting the communication of the governance transition, our main task was to create a new visual identity. This process was preceded by in-depth research, including benchmarking, brand spirit analysis, a high school survey, and in-depth interviews with university stakeholders. Based on these insights, we developed the brand persona, which then guided the design process. The collaboration continued with a video series promoting the university\u2019s admission campaign, focusing on selected bachelor\u2019s, master\u2019s, and postgraduate programs. We also documented the renewal of the university\u2019s Gell\u00e9rt Campus on camera\u2014not only the reconstruction process and design concept, but also the functions of the completed building. RESULT The new Corvinus identity reflects the university\u2019s values in its color palette, shapes, and typography, and works effectively across both online and print platforms, in formal as well as informal communication. Our program videos and the film on the Gell\u00e9rt Campus have been successfully used by the university on its social media channels. With the visual identity created for Corvinus University of Budapest, we won the Grand Prize in the Visual Communication category of the Hungarian Design Award in autumn 2021, and received a Gold distinction in the Large Identity category at the 2021 RGB competition. Creators: Istv\u00e1n Nagy, Botond Burus, M\u00e1t\u00e9 Serflek, B\u00e9la L\u00e9g\u00e1r, L\u0151rinc Balogh.\n [...]<\/a>","protected":false},"author":4,"featured_media":3243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97,124,98,89,4],"tags":[120,86,115,102,103,105,126,118,131,99,128,110],"class_list":["post-1757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-2","category-education","category-motion-2","category-pr-2","category-social-media","tag-animated-short-films","tag-branding","tag-communication-consulting","tag-communication-strategy","tag-copywriting","tag-creative-design","tag-image-film","tag-instagram-en","tag-packaging-design","tag-press-communication","tag-reputation-management","tag-social-media-campaign"],"yoast_head":"\nCorvinus University of Budapest - SaltComm<\/title>\n<meta name=\"description\" content=\"Beyond supporting the communication of the governance model change, our agency\u2019s most important task was to develop the university\u2019s new visual identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saltcomm.hu\/en\/budapesti-corvinus-egyetem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corvinus University of Budapest - 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