{"id":1825,"date":"2025-09-08T10:37:27","date_gmt":"2025-09-08T08:37:27","guid":{"rendered":"https:\/\/saltcomm.hu\/?p=1825"},"modified":"2025-10-03T18:21:46","modified_gmt":"2025-10-03T16:21:46","slug":"pannonhalma-archabbey","status":"publish","type":"post","link":"https:\/\/www.saltcomm.hu\/en\/pannonhalma-archabbey\/","title":{"rendered":"Pannonhalma Archabbey"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Bazilika\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CHALLENGE<\/strong><\/p>

The 800th anniversary of the re-consecration of the Basilica of Pannonhalma<\/a> provided an opportunity to draw attention to the historical, cultural, and sacred treasures of the Benedictine Archabbey of Pannonhalma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Vir\u00e1gmez\u0151\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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SOLUTION<\/strong><\/p>

Our agency primarily supported the Archabbey through social media communication. We promoted the cultural events of the 800th anniversary with thematic post series, creating unique visuals tailored to each type of event. At the same time, we presented the monastic community and Benedictine values.
We also organized a press trip for members of key editorial teams relevant to the theme, where journalists could discover the basilica, Benedictine traditions, and the cultural and historical heritage of the Archabbey.<\/p>

RESULT<\/strong><\/p>

Through the Archabbey\u2019s Facebook page<\/a>, news of the Basilica 800 anniversary reached several hundred thousand people\u2014most of whom had not previously followed the Pannonhalma Benedictine on Facebook. The press trip resulted in rich, in-depth reports, and the Archabbey\u2019s cultural and tourist attractions were covered by outlets that do not often report on monastic life\u2014including tabloid and women\u2019s magazines\u2014thus bringing the news of the jubilee to an even broader audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"CHALLENGE The 800th anniversary of the re-consecration of the Basilica of Pannonhalma provided an opportunity to draw attention to the historical, cultural, and sacred treasures of the Benedictine Archabbey of Pannonhalma. SOLUTION Our agency primarily supported the Archabbey through social media communication. We promoted the cultural events of the 800th anniversary with thematic post series, creating unique visuals tailored to each type of event. At the same time, we presented the monastic community and Benedictine values.We also organized a press trip for members of key editorial teams relevant to the theme, where journalists could discover the basilica, Benedictine traditions, and the cultural and historical heritage of the Archabbey. RESULT Through the Archabbey\u2019s Facebook page, news of the Basilica 800 anniversary reached several hundred thousand people\u2014most of whom had not previously followed the Pannonhalma Benedictine on Facebook. The press trip resulted in rich, in-depth reports, and the Archabbey\u2019s cultural and tourist attractions were covered by outlets that do not often report on monastic life\u2014including tabloid and women\u2019s magazines\u2014thus bringing the news of the jubilee to an even broader audience.\n [...]<\/a>","protected":false},"author":4,"featured_media":3215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,4,141],"tags":[111,115,121,114,99,100,110],"class_list":["post-1825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-2","category-social-media","category-tourism","tag-ad-management","tag-communication-consulting","tag-community-building","tag-facebook-en","tag-press-communication","tag-press-event","tag-social-media-campaign"],"yoast_head":"\nPannonhalma Archabbey - SaltComm<\/title>\n<meta name=\"description\" content=\"The 800th anniversary of the re-consecration of the Pannonhalma Basilica provided an opportunity to draw attention to the treasures of the Pannonhalma Benedictine Archabbey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saltcomm.hu\/en\/pannonhalma-archabbey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pannonhalma Archabbey - 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