{"id":1892,"date":"2025-09-11T10:35:13","date_gmt":"2025-09-11T08:35:13","guid":{"rendered":"https:\/\/saltcomm.hu\/?p=1892"},"modified":"2026-04-14T16:43:21","modified_gmt":"2026-04-14T14:43:21","slug":"veszprem-archdiocese-winery","status":"publish","type":"post","link":"https:\/\/www.saltcomm.hu\/en\/veszprem-archdiocese-winery\/","title":{"rendered":"Veszpr\u00e9m Archdiocese Winery"},"content":{"rendered":"\t\t
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CHALLENGE<\/strong><\/p>

The Archdiocese of Veszpr\u00e9m<\/a> asked our team to support the market positioning of the Archdiocese Winery\u2019s<\/a> wines, raise awareness of the renewed brand, and boost sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SOLUTION<\/strong><\/p>

The first and most crucial step was naming the wines and designing the labels\u2014elements that play a decisive role in consumer choice. For inspiration, we turned to the ceiling frescoes of the ceremonial hall of the Archiepiscopal Palace in Veszpr\u00e9m. We sought motifs that would connect the wine families to the Archdiocese, while avoiding obvious clich\u00e9s. For this reason, we used only select details from the paintings\u2014primarily angelic and female figures.
The new wine families were also given names reflecting their ecclesiastical ties: Vesprim Infula (referring to the bishop\u2019s mitre), Mandorla (the halo of light surrounding saints), and 1277 (marking the first historical record of winemaking by the Archdiocese).

We also wanted to make the winery\u2014previously almost entirely unknown\u2014visible to a much wider audience. In our PR activities, we positioned the head winemaker from the outset as an expert and a connoisseur of Balaton wines. We produced several educational press materials on sustainable winemaking and the latest trends in wine consumption.<\/p>

At other times, lighter gastronomic topics were the focus of press communication, and in the summer of 2023, we conducted a non-representative online survey on the consumption of Balaton wines. On the winery\u2019s Facebook<\/a> and Instagram<\/a> pages, we placed particular emphasis on introducing the new wine families, while also regularly sharing educational content related to viticulture and winemaking.<\/p>

RESULT<\/strong><\/p>

In 2023, a winery once known only locally entered the broader market with a distinctive identity and an attractive product range\u2014quickly becoming a brand respected by professionals and appreciated by consumers. Thanks to systematic press communication, the winery was featured in hundreds of articles, radio, and television segments, while its social media presence reached several hundred thousand people.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"CHALLENGE The Archdiocese of Veszpr\u00e9m asked our team to support the market positioning of the Archdiocese Winery\u2019s wines, raise awareness of the renewed brand, and boost sales. SOLUTION The first and most crucial step was naming the wines and designing the labels\u2014elements that play a decisive role in consumer choice. For inspiration, we turned to the ceiling frescoes of the ceremonial hall of the Archiepiscopal Palace in Veszpr\u00e9m. We sought motifs that would connect the wine families to the Archdiocese, while avoiding obvious clich\u00e9s. For this reason, we used only select details from the paintings\u2014primarily angelic and female figures.The new wine families were also given names reflecting their ecclesiastical ties: Vesprim Infula (referring to the bishop\u2019s mitre), Mandorla (the halo of light surrounding saints), and 1277 (marking the first historical record of winemaking by the Archdiocese). We also wanted to make the winery\u2014previously almost entirely unknown\u2014visible to a much wider audience. In our PR activities, we positioned the head winemaker from the outset as an expert and a connoisseur of Balaton wines. We produced several educational press materials on sustainable winemaking and the latest trends in wine consumption. At other times, lighter gastronomic topics were the focus of press communication, and in the summer of 2023, we conducted a non-representative online survey on the consumption of Balaton wines. On the winery\u2019s Facebook and Instagram pages, we placed particular emphasis on introducing the new wine families, while also regularly sharing educational content related to viticulture and winemaking. RESULT In 2023, a winery once known only locally entered the broader market with a distinctive identity and an attractive product range\u2014quickly becoming a brand respected by professionals and appreciated by consumers. Thanks to systematic press communication, the winery was featured in hundreds of articles, radio, and television segments, while its social media presence reached several hundred thousand people.\n [...]<\/a>","protected":false},"author":4,"featured_media":3348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97,82,89,4],"tags":[111,122,115,102,121,103,105,114,113,118,131,99,125,142,110,109,149,104],"class_list":["post-1892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-2","category-winery-culinary","category-pr-2","category-social-media","tag-ad-management","tag-brand-awareness-building","tag-communication-consulting","tag-communication-strategy","tag-community-building","tag-copywriting","tag-creative-design","tag-facebook-en","tag-giveaway-campaign","tag-instagram-en","tag-packaging-design","tag-press-communication","tag-publication-design","tag-sales-campaign","tag-social-media-campaign","tag-social-media-management","tag-ux-ui-design-en","tag-visual-identity-design"],"yoast_head":"\nVeszpr\u00e9m Archdiocese Winery - 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