{"id":1913,"date":"2025-09-16T10:19:35","date_gmt":"2025-09-16T08:19:35","guid":{"rendered":"https:\/\/saltcomm.hu\/?p=1913"},"modified":"2026-04-13T14:16:38","modified_gmt":"2026-04-13T12:16:38","slug":"libri-bookline","status":"publish","type":"post","link":"https:\/\/www.saltcomm.hu\/en\/libri-bookline\/","title":{"rendered":"Libri-Bookline"},"content":{"rendered":"\t\t
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CHALLENGE<\/strong><\/p>

At the beginning of 2024, Libri<\/a> asked us to help make theirs and the Bookline<\/a> brand\u2019s reading promotion initiatives more visible, while also supporting their marketing activities with PR tools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SOLUTION<\/strong><\/p>

Our primary goal was to maintain a consistent media presence through proactive, positive communication, thereby strengthening the company\u2019s reputation. In 2024, we promoted several of their events\u2014such as Libri\u2019s Poetry Day campaign and Bookline\u2019s Book Swap Picnic\u2014across various target groups through press communication, while also supporting a number of primarily commercial campaigns with PR tools.<\/p>

Our agency developed the visual concept and identity for Libri Talent<\/a>, the writers\u2019 talent development program launching in 2024. We also took part in the PR and social media campaign introducing the scholarship program.<\/p>

In 2025, Libri declared the Year of Reading<\/a>. We worked together with our client to develop the campaign\u2019s full set of communication elements and tools, and we continue to implement each component in close cooperation. Our collaboration remains ongoing: we currently support both their commercial promotions and communication campaigns.<\/p>

Over the past two years, we have also conducted several non-representative online surveys among Libri readers\u2014asking about influential teachers on Teachers\u2019 Day, their favourite books in connection with the Libri Literary Prize, and the impact of reading on mental wellbeing. The survey results were later leveraged as PR tools: we highlighted key findings in press materials and interviews.<\/p>

RESULT<\/strong><\/p>

We supported the relaunch of the Libri Literary Prize<\/a> in 2024 primarily with press communication tools. Between March and December 2024, we generated a total of 240 media appearances. The strongest media interest centered around the Libri Literary Prize, Libri\u2019s presence at the MCC Fest, and the free distribution of a J\u00e1nos T\u00e9rey volume for students. With these appearances, we reached the entire Hungarian media landscape: national, current affairs, cultural, and lifestyle outlets all regularly covered the initiatives of Libri-Bookline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"CHALLENGE At the beginning of 2024, Libri asked us to help make theirs and the Bookline brand\u2019s reading promotion initiatives more visible, while also supporting their marketing activities with PR tools. SOLUTION Our primary goal was to maintain a consistent media presence through proactive, positive communication, thereby strengthening the company\u2019s reputation. In 2024, we promoted several of their events\u2014such as Libri\u2019s Poetry Day campaign and Bookline\u2019s Book Swap Picnic\u2014across various target groups through press communication, while also supporting a number of primarily commercial campaigns with PR tools. Our agency developed the visual concept and identity for Libri Talent, the writers\u2019 talent development program launching in 2024. We also took part in the PR and social media campaign introducing the scholarship program. In 2025, Libri declared the Year of Reading. We worked together with our client to develop the campaign\u2019s full set of communication elements and tools, and we continue to implement each component in close cooperation. Our collaboration remains ongoing: we currently support both their commercial promotions and communication campaigns. Over the past two years, we have also conducted several non-representative online surveys among Libri readers\u2014asking about influential teachers on Teachers\u2019 Day, their favourite books in connection with the Libri Literary Prize, and the impact of reading on mental wellbeing. The survey results were later leveraged as PR tools: we highlighted key findings in press materials and interviews. RESULT We supported the relaunch of the Libri Literary Prize in 2024 primarily with press communication tools. Between March and December 2024, we generated a total of 240 media appearances. The strongest media interest centered around the Libri Literary Prize, Libri\u2019s presence at the MCC Fest, and the free distribution of a J\u00e1nos T\u00e9rey volume for students. With these appearances, we reached the entire Hungarian media landscape: national, current affairs, cultural, and lifestyle outlets all regularly covered the initiatives of Libri-Bookline.\n [...]<\/a>","protected":false},"author":4,"featured_media":3234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96,97,89,4],"tags":[115,114,116,99,100,128,110,104],"class_list":["post-1913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-design-2","category-pr-2","category-social-media","tag-communication-consulting","tag-facebook-en","tag-illustration","tag-press-communication","tag-press-event","tag-reputation-management","tag-social-media-campaign","tag-visual-identity-design"],"yoast_head":"\nLibri-Bookline - SaltComm<\/title>\n<meta name=\"description\" content=\"In 2025, Libri declared the Year of Reading: together with our client, we jointly developed the elements and toolkit of the reading promotion campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saltcomm.hu\/en\/libri-bookline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Libri-Bookline - 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