{"id":2483,"date":"2026-01-16T14:59:56","date_gmt":"2026-01-16T13:59:56","guid":{"rendered":"https:\/\/www.saltcomm.hu\/?p=2483"},"modified":"2026-05-07T14:00:39","modified_gmt":"2026-05-07T12:00:39","slug":"petofi-cultural-agency","status":"publish","type":"post","link":"https:\/\/www.saltcomm.hu\/en\/petofi-cultural-agency\/","title":{"rendered":"Pet\u0151fi Cultural Agency"},"content":{"rendered":"\t\t
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CHALLENGE<\/strong><\/p>

The Pet\u0151fi Cultural Agency<\/a> asked for our support in redesigning a previously published impact communication booklet. Our task was to create a publication aligned with PCA\u2019s visual identity, built on existing content, and\u2014despite the genre\u2019s constraints\u2014easy and engaging to read.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SOLUTION<\/strong><\/p>

The publication presents the most important achievements of the Pet\u0151fi Cultural Agency between 2020 and 2023. A key objective of the design process was to distinguish the booklet from comparable publications and to create a visually engaging volume that presents the measurable results of PCA\u2019s work in a human-centered way.<\/p>

The central organizing concept of the publication was \u201cat eye level.\u201d Cultural organizers and artists connected to PCA\u2019s network shared their projects and professional beliefs from their own, subjective perspectives. Based on this concept, the publication\u2019s structured framework was filled with portrait photography\u2014not distant or staged images, but close-up photographs focusing on the gaze. As a result, alongside numerical data, readers encounter the creators and artists behind the achievements face to face.<\/p>

RESULTS<\/strong><\/p>

The final publication became informative, visually appealing, and easy to navigate. According to feedback, it proved to be a highly effective communication tool, helping the agency reach decision-makers within the cultural sector and the public institutional system, including senior executives, mayors, professional leaders, and directors of cultural and community centers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"CHALLENGE The Pet\u0151fi Cultural Agency asked for our support in redesigning a previously published impact communication booklet. Our task was to create a publication aligned with PCA\u2019s visual identity, built on existing content, and\u2014despite the genre\u2019s constraints\u2014easy and engaging to read. SOLUTION The publication presents the most important achievements of the Pet\u0151fi Cultural Agency between 2020 and 2023. A key objective of the design process was to distinguish the booklet from comparable publications and to create a visually engaging volume that presents the measurable results of PCA\u2019s work in a human-centered way. The central organizing concept of the publication was \u201cat eye level.\u201d Cultural organizers and artists connected to PCA\u2019s network shared their projects and professional beliefs from their own, subjective perspectives. Based on this concept, the publication\u2019s structured framework was filled with portrait photography\u2014not distant or staged images, but close-up photographs focusing on the gaze. As a result, alongside numerical data, readers encounter the creators and artists behind the achievements face to face. RESULTS The final publication became informative, visually appealing, and easy to navigate. According to feedback, it proved to be a highly effective communication tool, helping the agency reach decision-makers within the cultural sector and the public institutional system, including senior executives, mayors, professional leaders, and directors of cultural and community centers.\n [...]<\/a>","protected":false},"author":4,"featured_media":3474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96,97,89],"tags":[103,171,125],"class_list":["post-2483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-design-2","category-pr-2","tag-copywriting","tag-photography","tag-publication-design"],"yoast_head":"\nPet\u0151fi Cultural Agency - SaltComm<\/title>\n<meta name=\"description\" content=\"For the Pet\u0151fi Cultural Agency, the project focused on rethinking an outcome communication publication and developing a clear visual and editorial framework. 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