{"id":2712,"date":"2026-02-04T16:21:54","date_gmt":"2026-02-04T15:21:54","guid":{"rendered":"https:\/\/www.saltcomm.hu\/?p=2712"},"modified":"2026-02-04T16:41:57","modified_gmt":"2026-02-04T15:41:57","slug":"karolina-school","status":"publish","type":"post","link":"https:\/\/www.saltcomm.hu\/en\/karolina-school\/","title":{"rendered":"Karolina School"},"content":{"rendered":"\t\t
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CHALLENGE<\/strong><\/p>

How can a faith-based school stand out during the highly competitive secondary school admissions period? We sought answers to this question together with the leadership of the Karolina Kindergarten, Primary School, Grammar School, Basic Art School and Boarding School in Szeged<\/a>, who asked our agency to support the admissions period through social media and press communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SOLUTION<\/strong><\/p>

At the beginning of our collaboration, we held a workshop based on service design methodology with the school\u2019s leadership and staff, followed by individual interviews with teachers and parents. This process gave us insight into how Karolina operates and how communication tools could best support the institution.<\/p>

During the 2024\/2025 academic year, we began systematically building the school\u2019s reputation through press communication. Through press materials and interviews with the school\u2019s leadership, we highlighted the high-quality pedagogical work and innovative teaching methods taking place at the institution.<\/p>

In the 2025\/2026 academic year, we continued this work with a new focus: the user journey experienced by parents and children interested in the school during the admissions year. We created a newsletter series that provided real support during this complex, decision-heavy period. Some press materials were also built around this theme, positioning Karolina teachers as experts.<\/p>

For the central written entrance exam, we prepared a simple but empathetic gesture: encouraging, supportive messages were placed in exam rooms and parent waiting areas, and the related press and social media communication was coordinated accordingly. In the final phase of the admissions period, we also drew attention to the school\u2019s strengths through paid placements in key Szeged-based media outlets, and for one month local residents could even encounter Szeged\u2019s first \u201cKarolina tram.\u201d<\/p>

Meanwhile, we also rethought the school\u2019s social media communication, as Karolina\u2019s platforms serve not only as information channels but also as important recruitment tools. For the 2024\/2025 admissions period, we prepared content and locally targeted ads aimed at parents. In the following academic year, we took social communication to a new level: in January 2026, alongside the existing Facebook page, we launched Karolina\u2019s Instagram account with community building as its primary goal.<\/p>

We created \u201cSzegedi Karolina,\u201d a fictional mother facing the same educational and school-choice dilemmas as most parents. In these decision-making situations, she receives guidance and support from Karolina teachers through an ongoing \u201cdialogue.\u201d<\/p>

An important milestone of the collaboration was the creation of Karolina\u2019s new visual identity and slogan. The school community was involved in selecting the slogan: students and teachers chose from four options the one they felt truly represented them. This process resulted in the slogan: \u201cWe build community, we create the future.\u201d<\/p>

RESULT<\/strong><\/p>

Thanks to the collaboration, nearly 120 organic press appearances about Karolina School were published within a year and a half in local and national media outlets, including Index, K\u00e9pm\u00e1s and Manna FM. As a result of redesigning the school\u2019s social media communication, students, parents, teachers and prospective families can now access visually consistent, regularly updated and informative platforms. This impact is clearly reflected in the numbers: between September 2025 and January 2026, Karolina\u2019s Facebook content received 352,400 views.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"CHALLENGE How can a faith-based school stand out during the highly competitive secondary school admissions period? We sought answers to this question together with the leadership of the Karolina Kindergarten, Primary School, Grammar School, Basic Art School and Boarding School in Szeged, who asked our agency to support the admissions period through social media and press communication. SOLUTION At the beginning of our collaboration, we held a workshop based on service design methodology with the school\u2019s leadership and staff, followed by individual interviews with teachers and parents. This process gave us insight into how Karolina operates and how communication tools could best support the institution. During the 2024\/2025 academic year, we began systematically building the school\u2019s reputation through press communication. Through press materials and interviews with the school\u2019s leadership, we highlighted the high-quality pedagogical work and innovative teaching methods taking place at the institution. In the 2025\/2026 academic year, we continued this work with a new focus: the user journey experienced by parents and children interested in the school during the admissions year. We created a newsletter series that provided real support during this complex, decision-heavy period. Some press materials were also built around this theme, positioning Karolina teachers as experts. For the central written entrance exam, we prepared a simple but empathetic gesture: encouraging, supportive messages were placed in exam rooms and parent waiting areas, and the related press and social media communication was coordinated accordingly. In the final phase of the admissions period, we also drew attention to the school\u2019s strengths through paid placements in key Szeged-based media outlets, and for one month local residents could even encounter Szeged\u2019s first \u201cKarolina tram.\u201d Meanwhile, we also rethought the school\u2019s social media communication, as Karolina\u2019s platforms serve not only as information channels but also as important recruitment tools. For the 2024\/2025 admissions period, we prepared content and locally targeted ads aimed at parents. In the following academic year, we took social communication to a new level: in January 2026, alongside the existing Facebook page, we launched Karolina\u2019s Instagram account with community building as its primary goal. We created \u201cSzegedi Karolina,\u201d a fictional mother facing the same educational and school-choice dilemmas as most parents. In these decision-making situations, she receives guidance and support from Karolina teachers through an ongoing \u201cdialogue.\u201d An important milestone of the collaboration was the creation of Karolina\u2019s new visual identity and slogan. The school community was involved in selecting the slogan: students and teachers chose from four options the one they felt truly represented them. This process resulted in the slogan: \u201cWe build community, we create the future.\u201d RESULT Thanks to the collaboration, nearly 120 organic press appearances about Karolina School were published within a year and a half in local and national media outlets, including Index, K\u00e9pm\u00e1s and Manna FM. As a result of redesigning the school\u2019s social media communication, students, parents, teachers and prospective families can now access visually consistent, regularly updated and informative platforms. This impact is clearly reflected in the numbers: between September 2025 and January 2026, Karolina\u2019s Facebook content received 352,400 views.\n [...]<\/a>","protected":false},"author":4,"featured_media":3404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,97,124,89,4],"tags":[111,173,121,105,114,180,99,128,109,104,174],"class_list":["post-2712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-2","category-design-2","category-education","category-pr-2","category-social-media","tag-ad-management","tag-brand-awareness","tag-community-building","tag-creative-design","tag-facebook-en","tag-kozossegimedia-menedzsment","tag-press-communication","tag-reputation-management","tag-social-media-management","tag-visual-identity-design","tag-workshop"],"yoast_head":"\nKarolina School - SaltComm<\/title>\n<meta name=\"description\" content=\"A communication project highlighting children\u2019s creativity, community values and meaningful stories in collaboration with Szegedi Karolina School.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saltcomm.hu\/en\/karolina-school\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Karolina School - 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