{"id":2772,"date":"2026-03-17T13:07:22","date_gmt":"2026-03-17T12:07:22","guid":{"rendered":"https:\/\/www.saltcomm.hu\/?p=2772"},"modified":"2026-05-07T15:59:44","modified_gmt":"2026-05-07T13:59:44","slug":"nobilacasa-transylvania-home-decor","status":"publish","type":"post","link":"https:\/\/www.saltcomm.hu\/en\/nobilacasa-transylvania-home-decor\/","title":{"rendered":"NobilaCasa"},"content":{"rendered":"\t\t
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CHALLENGE<\/strong><\/p>

Although NobilaCasa<\/a> is a well-known and popular brand in Romania, it entered the Hungarian market as a completely new player, without a retail network and operating exclusively through an online sales model. In the highly saturated home d\u00e9cor market, the key focus was therefore rapid brand awareness and building trust. PR and social media communication tools proved ideal for achieving these goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SOLUTION<\/strong><\/p>

When planning NobilaCasa\u2019s introductory social media campaign in Hungary, we placed the main emphasis on influencer-generated content. We established barter collaborations with seven influencers who have relevant audiences and whose content aligns well with the NobilaCasa brand. Among them were Transylvanian Hungarian influencer Karin Dragos, Martina Klein, Martin Herjeczki and Bebepisk\u00f3ta.<\/p>

For NobilaCasa, Christmas is a particularly important season, so we prepared a large-scale social media campaign for the holiday period. The key message was that customers can find high-quality Christmas gifts in the NobilaCasa webshop. This message reached potential buyers through dedicated content creation supported by traffic-based advertising campaigns.
The campaign also included a successful Facebook giveaway with more than one thousand participants, as well as another influencer campaign: three selected influencers promoted the products through Instagram Story series and posts while sharing discount codes.<\/p>

Although the launch of a new webshop is not usually supported by traditional press communication tools, we decided to take advantage of the brand\u2019s strong story and product potential. The story of the Transylvanian Hungarian family that founded NobilaCasa proved particularly compelling and attracted the interest of business journalists as well.<\/p>

We reached potential buyers of NobilaCasa\u2019s home d\u00e9cor and kitchen products through lifestyle and women\u2019s magazines with light, product-related thematic articles, positioning NobilaCasa\u2019s CEO, \u00c1gnes G\u00fcndisch, as an expert.<\/p>

RESULT<\/strong><\/p>

During the less-than-one-year campaign with a relatively small budget, we successfully built NobilaCasa\u2019s Hungarian follower base. Thanks to barter collaborations with influencers, valuable and unique content was created, which not only increased brand visibility but also contributed to higher sales.<\/p>

Between January and August 2023, we generated more than 160 media appearances with lifestyle and gastronomy-related materials, including coverage in media outlets relevant to the target audience such as Otthon Magazine, Marie Claire, N\u0151k Lapja, \u00c9va Magazine, Blikk R\u00fazs and Femina.<\/p>

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\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"CHALLENGE Although NobilaCasa is a well-known and popular brand in Romania, it entered the Hungarian market as a completely new player, without a retail network and operating exclusively through an online sales model. In the highly saturated home d\u00e9cor market, the key focus was therefore rapid brand awareness and building trust. PR and social media communication tools proved ideal for achieving these goals. SOLUTION When planning NobilaCasa\u2019s introductory social media campaign in Hungary, we placed the main emphasis on influencer-generated content. We established barter collaborations with seven influencers who have relevant audiences and whose content aligns well with the NobilaCasa brand. Among them were Transylvanian Hungarian influencer Karin Dragos, Martina Klein, Martin Herjeczki and Bebepisk\u00f3ta. For NobilaCasa, Christmas is a particularly important season, so we prepared a large-scale social media campaign for the holiday period. The key message was that customers can find high-quality Christmas gifts in the NobilaCasa webshop. This message reached potential buyers through dedicated content creation supported by traffic-based advertising campaigns. The campaign also included a successful Facebook giveaway with more than one thousand participants, as well as another influencer campaign: three selected influencers promoted the products through Instagram Story series and posts while sharing discount codes. Although the launch of a new webshop is not usually supported by traditional press communication tools, we decided to take advantage of the brand\u2019s strong story and product potential. The story of the Transylvanian Hungarian family that founded NobilaCasa proved particularly compelling and attracted the interest of business journalists as well. We reached potential buyers of NobilaCasa\u2019s home d\u00e9cor and kitchen products through lifestyle and women\u2019s magazines with light, product-related thematic articles, positioning NobilaCasa\u2019s CEO, \u00c1gnes G\u00fcndisch, as an expert. RESULT During the less-than-one-year campaign with a relatively small budget, we successfully built NobilaCasa\u2019s Hungarian follower base. Thanks to barter collaborations with influencers, valuable and unique content was created, which not only increased brand visibility but also contributed to higher sales. Between January and August 2023, we generated more than 160 media appearances with lifestyle and gastronomy-related materials, including coverage in media outlets relevant to the target audience such as Otthon Magazine, Marie Claire, N\u0151k Lapja, \u00c9va Magazine, Blikk R\u00fazs and Femina.\n [...]<\/a>","protected":false},"author":4,"featured_media":3527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[114,118],"class_list":["post-2772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-marketing","tag-facebook-en","tag-instagram-en"],"yoast_head":"\nNobilaCasa - SaltComm<\/title>\n<meta name=\"description\" content=\"Starting with a small carload of second-hand clothes, NobilaCasa has grown into Romania\u2019s largest home d\u00e9cor retail chain. 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