{"id":2794,"date":"2026-03-17T13:49:07","date_gmt":"2026-03-17T12:49:07","guid":{"rendered":"https:\/\/www.saltcomm.hu\/?p=2794"},"modified":"2026-05-07T15:10:29","modified_gmt":"2026-05-07T13:10:29","slug":"mol-foundation","status":"publish","type":"post","link":"https:\/\/www.saltcomm.hu\/en\/mol-foundation\/","title":{"rendered":"MOL Foundation"},"content":{"rendered":"\t\t
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CHALLENGE<\/strong><\/p>

The MOL Foundation commissioned us to create standalone creative assets for its support programs running between 2015 and 2021. At the same time, our task also included developing a unified visual identity for the Local Values Program, which supports projects and initiatives of local communities and civil organisations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SOLUTION<\/strong><\/p>

A key challenge was that the MOL Foundation\u2019s programs were launched with different objectives. The foundation supported outstanding talents in sports and the arts, educators playing a crucial role in talent development, as well as experience- and art-therapy programs aiding the recovery and rehabilitation of children living with chronic illnesses, disabilities, or facing mental health risks.
For this reason, it was particularly important for us to design creative assets, image spots and key visuals that were clearly distinguishable from one another, while still fitting into the overall corporate visual identity.<\/p>

The 2018\u20132019 Local Values Program focused on local creative initiatives and innovative approaches \u2014 this served as our guiding principle when developing the visual identity, key visual and creative concepts. An important element of the project was an image film broadcast on several national television channels. Both the concept development and production of the video were carried out by the Salt team, as was the creation of creative materials for social media platforms and point-of-sale tools.<\/p>

RESULTS<\/strong><\/p>

The MOL Foundation\u2019s highly successful programs provided support to numerous young talents, educators and local initiatives. The key visuals, image spots and creative assets designed by our team were effectively used by the foundation across a wide range of communication platforms and channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"CHALLENGE The MOL Foundation commissioned us to create standalone creative assets for its support programs running between 2015 and 2021. At the same time, our task also included developing a unified visual identity for the Local Values Program, which supports projects and initiatives of local communities and civil organisations. SOLUTION A key challenge was that the MOL Foundation\u2019s programs were launched with different objectives. The foundation supported outstanding talents in sports and the arts, educators playing a crucial role in talent development, as well as experience- and art-therapy programs aiding the recovery and rehabilitation of children living with chronic illnesses, disabilities, or facing mental health risks. For this reason, it was particularly important for us to design creative assets, image spots and key visuals that were clearly distinguishable from one another, while still fitting into the overall corporate visual identity. The 2018\u20132019 Local Values Program focused on local creative initiatives and innovative approaches \u2014 this served as our guiding principle when developing the visual identity, key visual and creative concepts. An important element of the project was an image film broadcast on several national television channels. Both the concept development and production of the video were carried out by the Salt team, as was the creation of creative materials for social media platforms and point-of-sale tools. RESULTS The MOL Foundation\u2019s highly successful programs provided support to numerous young talents, educators and local initiatives. The key visuals, image spots and creative assets designed by our team were effectively used by the foundation across a wide range of communication platforms and channels.\n [...]<\/a>","protected":false},"author":4,"featured_media":3514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164,97,161],"tags":[],"class_list":["post-2794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-design-2","category-social-issues"],"yoast_head":"\nMOL Foundation - SaltComm<\/title>\n<meta name=\"description\" content=\"The focus of the MOL Foundation\u2019s programs included young talents, children living with chronic illnesses or disabilities, educators playing a key role in talent development, as well as projects by local communities and civil organisations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saltcomm.hu\/en\/mol-foundation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOL Foundation - 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