{"id":36,"date":"2025-09-15T12:33:37","date_gmt":"2025-09-15T10:33:37","guid":{"rendered":"https:\/\/saltcomm.hu?p=36"},"modified":"2026-04-14T16:24:10","modified_gmt":"2026-04-14T14:24:10","slug":"folly-arboretum-winery","status":"publish","type":"post","link":"https:\/\/www.saltcomm.hu\/en\/folly-arboretum-winery\/","title":{"rendered":"Folly Arboretum and Winery"},"content":{"rendered":"\t\t
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CHALLENGE<\/strong><\/p>

In 2020, Folly Arboretum and Winery<\/a> decided to renew its visual identity and asked for our agency\u2019s support. Following the rebranding, our primary task became increasing Folly\u2019s visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SOLUTION<\/strong><\/p>

When designing the new identity, it was important to preserve the brand\u2019s existing stylistic features while also ensuring clear differentiation from competitors.
Alongside the identity design, we developed a comprehensive social media and PR communication strategy, building the brand around a new name and slogan: \u201cFolly, the Garden of Eden on Lake Balaton\u201d\u2014which remains the foundation of the brand today. From the outset, the goal of social media communication has been both community building and sales, while press communication focused on systematically strengthening the arboretum\u2019s reputation.<\/p>

RESULT<\/strong><\/p>

Today, the Folly Arboretum Facebook page<\/a> has more than 60,000 followers. Our agency is responsible for Folly\u2019s entire social media advertising strategy and supports sales of both Folly\u2019s own products and event tickets during key periods.
With systematic press communication, we generated more than 800 media appearances in 2022 and organized several press trips to showcase the garden\u2019s unique attractions to editorial staff. In early 2023, we also launched the educational initiative \u201cHow to Grow Your Cypress\u201d for primary school children, in which more than 400 students participated.<\/p>

In recent years, we have organized several press trips for Folly, with the main goal of showcasing the garden\u2019s key programs and unique attractions to members of the press\u2014thereby facilitating the creation of original content, colorful features, and tourism-focused articles and reports.<\/p>

With the PR campaign for Folly Arboretum and Winery, we won the Bronze Prize at the PR Excellence Hungary Award in 2021<\/a>.
Contributors: Korn\u00e9lia Szerdahelyi, Botond Burus, Zita Hella Varga, Szilvia T\u00f3th<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"CHALLENGE In 2020, Folly Arboretum and Winery decided to renew its visual identity and asked for our agency\u2019s support. Following the rebranding, our primary task became increasing Folly\u2019s visibility. SOLUTION When designing the new identity, it was important to preserve the brand\u2019s existing stylistic features while also ensuring clear differentiation from competitors. Alongside the identity design, we developed a comprehensive social media and PR communication strategy, building the brand around a new name and slogan: \u201cFolly, the Garden of Eden on Lake Balaton\u201d\u2014which remains the foundation of the brand today. From the outset, the goal of social media communication has been both community building and sales, while press communication focused on systematically strengthening the arboretum\u2019s reputation. RESULT Today, the Folly Arboretum Facebook page has more than 60,000 followers. Our agency is responsible for Folly\u2019s entire social media advertising strategy and supports sales of both Folly\u2019s own products and event tickets during key periods. With systematic press communication, we generated more than 800 media appearances in 2022 and organized several press trips to showcase the garden\u2019s unique attractions to editorial staff. In early 2023, we also launched the educational initiative \u201cHow to Grow Your Cypress\u201d for primary school children, in which more than 400 students participated. In recent years, we have organized several press trips for Folly, with the main goal of showcasing the garden\u2019s key programs and unique attractions to members of the press\u2014thereby facilitating the creation of original content, colorful features, and tourism-focused articles and reports. With the PR campaign for Folly Arboretum and Winery, we won the Bronze Prize at the PR Excellence Hungary Award in 2021.Contributors: Korn\u00e9lia Szerdahelyi, Botond Burus, Zita Hella Varga, Szilvia T\u00f3th\n [...]<\/a>","protected":false},"author":1,"featured_media":3306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,97,82,89,4,141],"tags":[111,122,86,115,102,121,103,114,113,116,118,131,99,100,128,179,142,110,109,108,104],"class_list":["post-36","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-2","category-design-2","category-winery-culinary","category-pr-2","category-social-media","category-tourism","tag-ad-management","tag-brand-awareness-building","tag-branding","tag-communication-consulting","tag-communication-strategy","tag-community-building","tag-copywriting","tag-facebook-en","tag-giveaway-campaign","tag-illustration","tag-instagram-en","tag-packaging-design","tag-press-communication","tag-press-event","tag-reputation-management","tag-sajtoesemeny","tag-sales-campaign","tag-social-media-campaign","tag-social-media-management","tag-social-media-strategy","tag-visual-identity-design"],"yoast_head":"\nFolly Arboretum and Winery - SaltComm<\/title>\n<meta name=\"description\" content=\"In 2020, Folly Arboretum decided to renew its visual identity and turned to our agency for support. 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