CHALLANGE
Through the eventful and dramatic life story of Carola Szilvássy, the documentary portrays the cultural and social life of Transylvania at the turn of the 19th and 20th centuries, marked by historical turmoil and tragedy. Our key task was to generate interest not only in the film itself, but also in its protagonist ahead of the national television premiere.
SOLUTION
We promoted the television premiere of the film with systematic press and social media communication. Since very few visual materials survived from Carola Szilvássy’s lifetime, we had to employ diverse creative tools when creating posts. We enriched the social media campaign with a series of thematic posts—sharing behind-the-scenes insights from filming and research, while also presenting exciting chapters from Carola’s eventful life.
At the gala premiere of Free by Its Nature (A maga természete szerint és szabadon), we recorded short interviews with the filmmakers. These were used in PR-focused short films and attached to the press materials promoting the television broadcast.
RESULT
The film attracted press coverage already during the filming stage, and by the time of the television premiere nearly 100 media appearances had been generated. Promotional pieces for the film appeared not only in major national tabloids but also in leading women’s magazines.